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FAQs

LISTERINE® Antiseptic Usage

REACH® TOTAL CARE Floss

REACH® ULTRACLEAN® Toothbrush

LISTERINE® AGENT COOL BLUE®

LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse

LISTERINE® WHITENING® Family

LISTERINE® WHITENING® Pen

LISTERINE® TOTAL CARE Anticavity Mouthwash

LISTERINE® Antiseptic Usage

Q: Would diabetic patients have problems using LISTERINE® Antiseptic Products?

A: People with diabetes would not be expected to experience any problems using LISTERINE® Antiseptic Mouthwash. In fact, people with poorly controlled diabetes could benefit from improved oral hygiene that may include LISTERINE® Antiseptic.
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Q: Can patients with composite resin restorations use LISTERINE® Antiseptic?

A: The safety of LISTERINE® Antiseptic was evaluated in a controlled in vitro study to determine the effect, if any, of an alcohol-containing mouthrinse on composite resin dental restorative materials. Groups of 10 resin specimens, each 6mm by 3mm, were exposed to LISTERINE® Antiseptic or a water control for 30 seconds twice daily for 180 days. Although all specimens' hardness was diminished over time, there were no significant differences in hardness between LISTERINE® Antiseptic and the water control. This study demonstrates that the use of an alcohol-containing mouthrinse poses no increased risk for patients with composite resins.
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Q: Can I dilute LISTERINE® Antiseptic with water before I swish it in my mouth?

A: Diluting LISTERINE® Antiseptic is not recommended because it reduces the effectiveness of the product.
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Q: Does the alcohol in LISTERINE® Antiseptic lead to mouth cancer?

A: The safety of alcohol-containing mouthwashes was extensively reviewed by a Food and Drug Administration Advisory Panel (1996), which concluded that there is no evidence to support a causal link between alcohol in mouthwashes and the development of oral and pharyngeal cancer.

The primary factors associated with oral and pharyngeal cancer are:

  • Use of tobacco products
  • Excessive ingestion of alcohol-containing beverages
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Q: How is the "less intense" flavor of Soft Mint™ LISTERINE® Antiseptic different from the other LISTERINE® Antiseptic mouthrinses?

A: Soft Mint™ LISTERINE® Antiseptic is different from other LISTERINE® Antiseptic mouthrinses because of its less intense flavor. As a result, patients who have resisted rinsing with LISTERINE® Antiseptic products in the past because they found the taste to be too intense can now benefit from the less intense flavor and the same proven germ-killing power.
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Q: Are the "less intense" flavors of LISTERINE® Antiseptic as effective as the other LISTERINE® Antiseptic flavors?

A: Yes. Advanced Citrus LISTERINE® Antiseptic and Soft Mint™ LISTERINE® Antiseptic are as effective as the other LISTERINE® Antiseptic flavors because they contain the same fixed combination of 4 essential oils. This fixed combination of ingredients—eucalyptol, menthol, methyl salicylate, and thymol—provides antimicrobial action and is clinically proven to help reduce plaque and gingivitis.
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Q: Does Soft Mint™ LISTERINE® Antiseptic carry the ADA Seal of Acceptance?

A: Yes, Soft Mint™ LISTERINE® Antiseptic carries the ADA Seal of Acceptance.
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Q: What is the difference between LISTERINE® Antiseptic Mouthwash and LISTERINE® AGENT COOL BLUE® Tinting Rinse?

A: LISTERINE® AGENT COOL BLUE® is a pre-brush tinting rinse made especially for adults and kids 6 years of age and over, and is specially designed to help kids get more out of their oral care routine. LISTERINE® AGENT COOL BLUE® rinse does not contain the essential oils that are found in LISTERINE® Antiseptic Mouthwash. LISTERINE® Antiseptic Mouthwash is indicated for adults and children, ages 12 and up.
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REACH® TOTAL CARE Floss

Q: What makes REACH® TOTAL CARE Floss different from other flosses? How does it work?

A: REACH® TOTAL CARE Floss is made up of revolutionary MICRO-GROOVES™ Technology that stretches, then grips teeth to remove up to 2x more plaque than GLIDE® Original Mint™ (the leading dental floss). REACH® TOTAL CARE Floss also slides as easily as GLIDE® and is shred-resistant.
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Q: What claims are being made for REACH® TOTAL CARE Floss?

A: MICRO-GROOVES™ Technology enables REACH® TOTAL CARE to remove up to 2x more plaque than GLIDE® Original Mint™.
  • Slides as easily as GLIDE® Original Mint™
  • Shred-resistant
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Q: Is this a monofilament or multifilament floss?

A: REACH® TOTAL CARE Floss is monofilament floss with a twist! Traditional monofilament floss has a rectangular cross section, providing only 2 cleaning surfaces. REACH® TOTAL CARE Floss is monofilament floss with a cross section comprised of 22 offset ribs, providing a multitude of cleaning surfaces or MICRO-GROOVES™ Technology that actually grab plaque and remove it.
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Q: What is MICRO-GROOVES™ Technology? How does it work?

A: MICRO-GROOVES™ Technology forms channels by the ribs going down the length of the floss. They offer multiple cleaning surfaces to remove more plaque and provide superior cleaning. Because they are flexible, they act almost as tiny “squeegees”, gripping the tooth surfaces and removing plaque.
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Q: For which of my patients would REACH® TOTAL CARE Floss be appropriate?

A: REACH® TOTAL CARE Floss is appropriate for all patients, especially:
  • Patients who need greater plaque removal or whose current floss may be mostly sliding over plaque not removing enough of it
  • Patients with tight contacts, veneers, implants or who have had restorative work that need a shred-resistant, easy-slide floss
  • Patients who complain that their current floss is hard on their fingers and NOT easy to use
  • Patients who currently don’t floss, who are looking for a positive flossing experience to acquaint them to the regimen
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Q: What other benefits does REACH® TOTAL CARE Floss offer?

A: REACH® TOTAL CARE has a wide cleaning surface, resists shredding due to its single filament design, is extremely flexible and is gentle on gums. REACH® TOTAL CARE is easy to use and offers more control when flossing because it does not slide or cut into your finger.
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Q: Is there clinical data published for REACH® TOTAL CARE Floss? Can I get a copy of the study?

A: There are plans to publish REACH® TOTAL CARE data, although exact dates and publications have not been established at this time – stay tuned for more information.
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Q: How strong is REACH® TOTAL CARE Floss?

A: REACH® TOTAL CARE is shred-resistant and will not break with normal use.
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Q: What flavor is REACH® TOTAL CARE Floss available in?

A: REACH® TOTAL CARE Floss is available in two options: Original Mint and LISTERINE® Flavors.
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Q: What sizes of REACH® TOTAL CARE Floss are available for me to purchase for my office?

A: Sizes are available in:
  • 5-yard trial sizes (108 per case)
  • 100-yard chairside refill spool
  • 30-yard sku will be available at retail stores
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REACH® ULTRACLEAN® Brush

Q: What makes the REACH® ULTRACLEAN® Brush different from other toothbrushes?

A: Like all other REACH® Brand toothbrushes, the REACH® ULTRACLEAN® Brush is angled like a dental instrument to clean places that are hard to reach, especially the posterior teeth.
  • The cleansing tip effectively cleans behind back teeth
  • Longer outer bristles gently clean along the gum line and behind back teeth
  • Multi-level inner bristles clean interproximally and are tough on plaque
    • All of these benefits add up to superior plaque removal!
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Q: What type of bristles does the REACH® ULTRACLEAN® Brush have?

A: Soft, longer outer bristles gently clean along the gumline and behind back teeth. Firm, shorter inner bristles clean interproximally and are tough on plaque.
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Q: What case sizes of REACH® ULTRACLEAN® toothbrushes are available for me to purchase for my office?

A: 72 brushes per case
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LISTERINE® AGENT COOL BLUE®

Q: What is LISTERINE® AGENT COOL BLUE®?

A: LISTERINE® AGENT COOL BLUE® is a pre-brush rinse that tints teeth blue, to help kids pay more attention to brushing their teeth for a cleaner, brighter smile. With LISTERINE® AGENT COOL BLUE®, parents can feel confident their kids are embarking on a lifetime of better oral care habits by brushing.
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Q: How does LISTERINE® AGENT COOL BLUE® work?

A: Rinsing with LISTERINE® AGENT COOL BLUE® tints teeth blue, so kids pay more attention to cleaning their teeth. LISTERINE® AGENT COOL BLUE® should be used before brushing in the morning and the evening. To use the rinse, kids should gently squeeze the bottle to fill the pre-measured dispenser (10 ml) and then rinse for 30 seconds.
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Q: Does the blue tinting last long enough for kids to brush away?

A: Yes, the tinting feature is temporary and lasts until teeth are brushed and/or rinsed with water. For best results, children should use as directed and swish 10 ml (2 teaspoons) of rinse before brushing in the morning and the evening.
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Q: Can similar results be achieved with smaller doses?

A: The suggested dose of 10 ml (2 teaspoons) was the amount tested during clinical trials and is recommended to help kids achieve the full product benefits.
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Q: What age range is LISTERINE® AGENT COOL BLUE® intended and how should it be used?

A: LISTERINE® AGENT COOL BLUE® is intended for children ages 6 and older. For best results, children should swish 10 ml (2 teaspoons) of rinse before brushing in the morning and the evening.
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Q: Why is LISTERINE® AGENT COOL BLUE® not recommended for use by children under the age of six?

A: In accordance with the U.S. Food and Drug Administration monograph, children are recommended to add a mouthrinse to their daily oral care routine of brushing and flossing at the age of six years or older.
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Q: What are the available flavors of LISTERINE® AGENT COOL BLUE®?

A: LISTERINE® AGENT COOL BLUE® is available in two kid-friendly flavors – GLACIER MINT® and BUBBLE BLAST®. Both flavors are available in one size, 500 ml (16.9 fl oz.), and can be found at food, drug and mass retail outlets nationwide.
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Q: When did LISTERINE® AGENT COOL BLUE® launch?

A: LISTERINE® AGENT COOL BLUE® was reintroduced in September 2008.
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Q: Where can LISTERINE® AGENT COOL BLUE® be purchased?

A: LISTERINE® AGENT COOL BLUE® can be purchased at mass, food, and drug stores nationwide.
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Q: What are the ingredients in LISTERINE® AGENT COOL BLUE®?

A: LISTERINE® AGENT COOL BLUE® contains the following ingredients: water, sorbitol solution, flavors, potassium sorbate, poloxamer 407, sucralose, citric acid, cetylpyridinium chloride, and FD&C blue no. 1.
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Q: Does LISTERINE® AGENT COOL BLUE® contain alcohol?

A: LISTERINE® AGENT COOL BLUE® is an alcohol-free rinse designed for kids ages 6 and older.
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Q: Can the CPC contained in LISTERINE® AGENT COOL BLUE® cause teeth staining in children?

A: Teeth staining is not expected due to the low level of Cetylpyridinium Chloride (CPC) in the LISTERINE® AGENT COOL BLUE® formula. While the product’s purpose is to tint teeth before brushing, this is a temporary feature removed through brushing.
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Q: How does LISTERINE® AGENT COOL BLUE® differ from other pre-brush rinses for kids?

A: We do not comment on the products of other companies. LISTERINE® AGENT COOL BLUE® was designed to make brushing fun and help kids learn about good oral care habits. Unlike other kids oral care products, the makers of LISTERINE® bring more than 100 years of experience in the oral care industry to benefit the growing kids oral care portfolio of Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.
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Q: What is the difference between LISTERINE® SMART RINSE® and LISTERINE® AGENT COOL BLUE®?

A: LISTERINE® SMART RINSE® and LISTERINE® AGENT COOL BLUE® are oral care products designed for kids ages 6 and older, yet each has a unique formula and purpose.

LISTERINE® AGENT COOL BLUE® is a pre-brush rinse that tints teeth blue to help kids pay more attention to brushing their teeth for a cleaner, brighter smile.

LISTERINE® SMART RINSE® Anticavity Fluoride Rinse is a post-brush rinse that helps strengthen teeth against cavities and kills the germs that cause bad breath. It also works like a magnet to attract the particles that brushing may leave behind – leaving proof in the sink of a cleaner mouth for parents and kids to see.

Growing kids who have developed better brushing skills by using LISTERINE® AGENT COOL BLUE® can easily graduate to LISTERINE® SMART RINSE®.
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Q: Can LISTERINE® AGENT COOL BLUE® replace brushing or flossing?

A: LISTERINE® AGENT COOL BLUE® is intended for children ages 6 and older to complement, not replace, brushing and flossing efforts. It is important that everyone floss once and brush their teeth twice a day, as well as visit their dentist regularly. For additional information on children’s oral health and care, please visit the American Dental Association’s Web site at www.ada.org.
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Q: Can LISTERINE® AGENT COOL BLUE® be used instead of LISTERINE® SMART RINSE® or LISTERINE® Antiseptic?

A: No. LISTERINE® AGENT COOL BLUE® and LISTERINE® SMART RINSE® have different formulas and intended purposes.

LISTERINE® AGENT COOL BLUE® is a pre-brush rinse that tints teeth blue, to help kids pay more attention to brushing their teeth for a cleaner, brighter smile.

LISTERINE® SMART RINSE® Anticavity Fluoride Rinse is a post-brush rinse that helps strengthen teeth against cavities and kills the germs that cause bad breath. It also works like a magnet to attract the particles that brushing may leave behind – leaving proof in the sink of a cleaner mouth for parents and kids to see.

LISTERINE® Antiseptic is intended for children and adults ages 12 and older and should be used twice daily along with twice-daily brushing and once-daily flossing to help kill the germs that cause bad breath, plaque, and the gum disease gingivitis.
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Q: Does LISTERINE® AGENT COOL BLUE® help prevent or reduce plaque and gingivitis?

A: LISTERINE® AGENT COOL BLUE® does not prevent or reduce plaque or gingivitis. LISTERINE® AGENT COOL BLUE® is a pre-brush rinse that helps kids enjoy brushing so they will clean their teeth better.
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Q: What rinse should children under the age of 12 use to help prevent or reduce plaque and gingivitis?

A: In general, rinses that prevent or reduce plaque and gingivitis are only recommended for children ages 12 and older. It is important, however, for parents to speak with a dentist to determine the best type of oral care routine for their child, based on one’s age and particular oral care needs.

For additional information about oral care hygiene, professionals can encourage patients/parents to visit the American Dental Association Web site at www.ada.org or the American Academy of Pediatric Dentistry Web site at www.aapd.org.
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Q: Does LISTERINE® AGENT COOL BLUE® carry the ADA Seal of Acceptance?

A: LISTERINE® AGENT COOL BLUE® does not carry the ADA Seal of Acceptance.
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Q: Where can professionals find more information about LISTERINE® AGENT COOL BLUE®?

A: Information is available at www.JJDentalProfessional.com.
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Q: Why is LISTERINE® AGENT COOL BLUE® being reintroduced? How long was it initially on the market?

A: LISTERINE® AGENT COOL BLUE® initially launched in July 2006 and was available on shelves until April 2007. The makers of LISTERINE® Antiseptic reintroduced the product in September 2008 with an enhanced preservation system. The new formula has undergone rigorous quality testing to meet the highest standards aligned with J&J quality assurance and FDA guidelines.

We created an enhanced preservative system after a voluntary nationwide recall in April 2007 of all lots of the GLACIER MINT® and BUBBLE BLAST® flavors of LISTERINE® AGENT COOL BLUE® Plaque-Detecting Rinse.
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Q: Why did it take so long to return LISTERINE® AGENT COOL BLUE® to market?

A: The makers of LISTERINE® created a new formulation for LISTERINE® AGENT COOL BLUE® and conducted rigorous quality assurance testing to ensure the new formulation meets the highest standards aligned with J&J quality. These steps take time and were in compliance with FDA regulations.
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Q: Why has the plaque detecting indication removed from the label on LISTERINE® AGENT COOL BLUE®?

A: We have worked closely with the FDA on the reintroduction of LISTERINE® AGENT COOL BLUE® to ensure compliance with all safety and efficacy standards. LISTERINE® AGENT COOL BLUE® is now a cosmetic product and plaque claims are not allowed to be discussed.
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Q: Why was LISTERINE® AGENT COOL BLUE® recalled at the consumer level?

A: We conducted a voluntary nationwide recall of all lots of the GLACIER MINT® and BUBBLE BLAST® flavors of LISTERINE® AGENT COOL BLUE® in April 2007 after determining that the preservative system was not adequate against certain microorganisms. We worked closely with the U.S. Food & Drug Administration regarding this issue and voluntarily implemented a precautionary nationwide recall.
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Q: What improvements were made to the product?

A: The new LISTERINE® AGENT COOL BLUE® formula has an enhanced preservative system, which includes the addition of potassium sorbate and cetylpyridinium chloride. The new LISTERINE® AGENT COOL BLUE® formula has undergone rigorous quality testing to meet the highest standards aligned with FDA guidelines and J&J quality assurance.
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Q: Is the new formula being produced at the same plant? If so, what is being done to ensure the product’s safety?

A: Yes, LISTERINE® AGENT COOL BLUE® is produced at the J&J Lititz plant in Lancaster, Pa. The new LISTERINE® AGENT COOL BLUE® formula has an enhanced preservative system, which includes the addition of potassium sorbate and cetylpyridinium chloride. The new LISTERINE® AGENT COOL BLUE® formula has undergone rigorous quality testing to meet the highest standards aligned with J&J quality assurance.
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Q: What tests have been completed to ensure the product’s safety?

A: We are committed to ensuring the safety of customers and our products. The new LISTERINE® AGENT COOL BLUE® formula has undergone rigorous quality testing to meet the highest standards aligned with J&J quality assurance.
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Q: Are there any safety features provided by the packaging?

A: LISTERINE® AGENT COOL BLUE® features a built-in measuring cup that only allows 10 ml (2 teaspoons) of rinse to be dispensed during a single use.
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Q: Why don’t other pre-brush rinses like Inspector Hector need to go through the same classification process?

A: We do not comment on the products of other companies and their classification process.
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Q: What is the Company’s commitment to children’s oral health?

A: We are committed to developing and introducing oral care products that improve the well-being and health of kids and adults. Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. and the makers of REACH® and LISTERINE® Products are committed to improving the well-being and health of all consumers through product innovation and support of organizations including Healthy Smiles, Healthy Children: The Foundation of the American Academy of Pediatric Dentistry.
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Q: Does LISTERINE® AGENT COOL BLUE® contain any alcohol?

A: No, it is alcohol-free.
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LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse

Q: What is LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse?

A: LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse is a multi-action rinse that gives noticeably whiter and brighter teeth. This rinse has extra whitening power plus polyphosphates to help prevent stains, fight plaque build-up and control tartar. And, because it’s from LISTERINE®, it kills the germs that cause bad breath.
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Q: What benefits does LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse provide?

A: LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse is a multi-action rinse that gives noticeably whiter and brighter teeth. This rinse has extra whitening power plus polyphosphates to help prevent stains, fight plaque build-up and control tartar. And, because it’s from LISTERINE®, it kills the germs that cause bad breath.
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Q: Why should I use LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse?

A: LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse is a multi-action rinse that gives you noticeably whiter and brighter teeth. No other whitening rinse has been proven more effective in whitening. This rinse has extra whitening power plus polyphosphates to help prevent stains, fight plaque build-up and control tartar. And, because it’s from LISTERINE®, it kills the germs that cause bad breath.
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Q: What is the difference between LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse and LISTERINE® WHITENING® Pre-Brush Rinse?

A: LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse is a multi-action rinse that gives you noticeably whiter and brighter teeth. This rinse has extra whitening power plus polyphosphates to help prevent stains, fight plaque build-up and control tartar. And, because it’s from LISTERINE®, it kills the germs that cause bad breath.
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Q: Does LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse protect teeth from the build-up of every day stains?

A: Yes, it’s designed to control tartar to help prevent every day stains.
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Q: LISTERINE® has a heritage in killing germs that cause bad breath. Have you carried that over into LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse?

A: Yes, LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse kills bad breath germs.
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Q: Does LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse provide the plaque and gingivitis benefits of LISTERINE® Antiseptic?

A: No, LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse is for whitening. It has extra whitening power plus polyphosphates to help prevent stains, fight plaque build-up and control tartar. While both products kill the germs that cause bad breath, LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse does not work against plaque and gingivitis like, LISTERINE® Antiseptic, which is designed to be used after brushing.
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Q: How much whiter will the teeth be after using LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse?

A: Patients will see noticeably whiter teeth in about 12 weeks if you use LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse as directed twice a day.
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Q: Will patients notice any whitening results before 12 weeks of using LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse?

A: Results may vary, but when used as directed you should begin to see gradual whitening results after 6 weeks. To realize the full benefit of LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse use for 12 weeks.
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Q: Can LISTERINE® WHITENING® VIBRANT WHITE™ whiten veneers?

A: LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse will only whiten natural teeth.
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Q: How long will the whitening results last?

A: Results may vary. Drinking coffee or tea and smoking may increase the risk for staining.
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Q: How is the efficacy of LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse measured?

A: When testing the efficacy of LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse, our scientists used sophisticated digital imaging equipment to record and measure noticeable whitening results.
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Q: Is LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse as effective as any other Whitening Rinse?

A: No other whitening rinse has been proven more effective. LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse is a multi-action rinse that gives you noticeably whiter and brighter teeth. This rinse has extra whitening power plus polyphosphates to help prevent stains, fight plaque build-up and control tartar. And, because it’s from LISTERINE®, it kills the germs that cause bad breath.
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Q: Does LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse get teeth as white as other products?

A: No other whitening rinse has been proven more effective than LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse.
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Q: What are the key ingredients found in LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse?

A: The key ingredients in LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse are hydrogen peroxide for whitening and polyphosphates to help prevent stains, fight plaque build-up and control tartar.
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Q: What concentration of hydrogen peroxide is found in LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse?

A: This information is proprietary; however, it is within the range of what is considered acceptable according to the FDA guidelines for hydrogen peroxide.
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Q: How does the hydrogen peroxide content of LISTERINE® WHITENING® VIBRANT WHITE™
Pre-Brush Rinse compare to other whitening products?

A: The amount of hydrogen peroxide contained in the product is within the range of what is defined as acceptable according to FDA guidelines for hydrogen peroxide.
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Q: What is the germ killing ingredient in LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse?

A: The hydrogen peroxide found in LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse kills the germs that cause bad breath.
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Q: Does LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse contain the same level of essential oils as LISTERINE®?

A: No, LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse does not contain essential oils and its formula differs from LISTERINE® Antiseptic which is a therapeutic mouthwash.
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Q: Does LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse contain alcohol?

A: Yes, LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse contains 8% alcohol by volume which helps ingredients such as flavors dissolve.
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Q: How frequently should LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse be used?

A: Use LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse twice a day for 60 seconds before brushing for noticeably whiter teeth after 12 weeks.
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Q: What happens if someone swallows LISTERINE® WHITENING® VIBRANT WHITE™
Pre-Brush Rinse?

A: If more than the directed use for rinsing is accidentally swallowed, seek medical help or contact a Poison Control Center right away.
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Q: How long should someone wait to eat or drink after using LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse?

A: One can eat or drink anytime before or after using LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse.
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Q: Can LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse be used by people with sensitive teeth or other dental conditions?

A: Our clinical research demonstrates that when used as directed these products have not been shown to cause sensitivity or gum irritation. If gum irritation or sensitivity occurs, stop use and consult a dentist.
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Q: Should patients with any specific health conditions avoid using LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse? If so, please explain.

A: LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse is proven safe and effective. This product has not been tested in individuals with specific health conditions. If you have any health concerns, consult a doctor.
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Q: Is it safe for women who are pregnant or nursing to use using LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse?

A: This product has not been tested in pregnant or nursing women. If you have any concerns, consult a doctor.
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Q: Is LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse tested and recommended by leading dentists?

A: While the product’s efficacy and safety has been clinically tested, J&J Health Care Professional is not pursuing any professional endorsements at this time.
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Q: Does LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse have the ADA Seal of Acceptance?

A: Currently, LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse does not have the ADA Seal of Acceptance.
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LISTERINE® WHITENING® Family

Q: Do LISTERINE® WHITENING® Products need to be used as a system?

A: LISTERINE® WHITENING® products should be used separately. Try LISTERINE® WHITENING® Quick Dissolving Strips or LISTERINE® WHITENING® Pen for whiter and brighter teeth in 2 weeks. For extra whitening power plus polyphosphates to help prevent stains, fight plaque build-up and control tartar, try LISTERINE® WHITENING® VIBRANT WHITE™ Pre-Brush Rinse.
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LISTERINE® WHITENING® Pen

Q: What is LISTERINE® WHITENING® Pen?

A: LISTERINE® WHITENING® Pen is a tooth whitening product that allows patients to get a whiter smile at home, at work, or on-the-go. In just 2 weeks of use, patients will see a noticeable difference in the whiteness of their teeth. LISTERINE® WHITENING® PEN is easy and convenient to use, so they don’t have to wait for a special occasion to brighten up their smile.
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Q: What benefits does LISTERINE® WHITENING® Pen provide?

A: LISTERINE® WHITENING® Pen provides the benefit of on-the-go whitening that patients can use wherever and whenever they choose. It also provides targeted application so they can use it on teeth that require special attention. Because it’s from LISTERINE®, it also kills the germs that cause bad breath.
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Q: Why should patients use LISTERINE® WHITENING® Pen?

A: LISTERINE® WHITENING® Pen is easy and convenient to use and can be used wherever and whenever they choose.
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Q: LISTERINE® has a heritage in killing the germs that cause bad breath. Has this carried over into Whitening Pen?

A: Yes, LISTERINE® WHITENING® Pen kills the germs that cause bad breath.
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Q: Does LISTERINE® WHITENING® Pen provide the plaque and gingivitis benefits of LISTERINE® Antiseptic?

A: No, LISTERINE® WHITENING® Pen is formulated with hydrogen peroxide, which kills the germs that cause bad breath but does not provide the same benefits as LISTERINE® Antiseptic which is a therapeutic mouthwash.
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Q: How much whiter will patients' teeth become after using LISTERINE® WHITENING® Pen?

A: With LISTERINE® WHITENING® Pen, they should see a noticeable difference in the whiteness of their teeth in just 2 weeks.
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Q: Will I notice any whitening results before two weeks of using LISTERINE® WHITENING® Pen?

A: A patient should start to notice whiter teeth after several days of using the LISTERINE® WHITENING® Pen, but the amount of whitening will depend on the amount of staining of their teeth.
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Q: Can LISTERINE® WHITENING® Pen whiten veneers, bonding and other dental restorations?

A: LISTERINE® WHITENING® Pen will only whiten natural teeth. It will not whiten or harm crowns, caps, fillings, bonding, veneers, dentures or other dental restorations.
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Q: How long do the LISTERINE® WHITENING® Pen whitening results last?

A: Results may vary. Drinking coffee or tea and smoking may increase the risk for staining.
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Q: How is the efficacy of LISTERINE® WHITENING® Pen measured?

A: Trained professionals use a shading index to measure efficacy and record LISTERINE® WHITENING® Pen’s noticeable whitening results.
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Q: Does LISTERINE® WHITENING® Pen get teeth the same number of shades whiter as other whitening products?

A: LISTERINE® WHITENING® Pen’s results are within the realm of other at-home teeth whitening products.
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Q: What are the key ingredients found in LISTERINE® WHITENING® Pen?

A: LISTERINE® WHITENING® Pen contains hydrogen peroxide for whitening.
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Q: What concentration of hydrogen peroxide is found in LISTERINE® WHITENING® Pen?

A: This information is proprietary; however, it is within the realm of what is considered acceptable according to the FDA guidelines for hydrogen peroxide.
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Q: How does the hydrogen peroxide content of LISTERINE® WHITENING® Pen compare to other whitening products?

A: The hydrogen peroxide level in LISTERINE® WHITENING® Pen is similar to that in competitive whitening products.
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Q: Does LISTERINE® WHITENING® Pen contain the same level of essential oils as LISTERINE® Antiseptic?

A: No, LISTERINE® WHITENING® Pen does not contain essential oils and its formula differs from LISTERINE® Antiseptic.
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Q: Does LISTERINE® WHITENING® Pen contain alcohol?

A: No, LISTERINE® WHITENING® Pen does not contain alcohol.
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Q: How does the gel get to the tip of the sponge?

A: Simply twist the applicator from the bottom of the pen until a few drops of gel on the sponge tip are seen. First time use may require extra turns/twists, but be careful not to over twist in subsequent usage.
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Q: How much gel should be used?

A: About 1-2 full turns of the dial should produce enough gel to cover about 3 teeth.
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Q: When would a patient apply LISTERINE® WHITENING® Pen each day?

A: For noticeably whiter teeth, use it once a day (up to 3 times per day) for a maximum of 14 consecutive days. For better results, avoid eating, drinking or smoking for 30 minutes after applying. If tooth sensitivity or gum irritation occurs, discontinue use and consult a dentist.
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Q: What is the maximum amount of times each day LISTERINE® WHITENING® Pen can be applied?

A: LISTERINE® WHITENING® Pen can be used up to 3 times a day.
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Q: How frequently should LISTERINE® WHITENING® Pen be used?

A: LISTERINE® WHITENING® Pen should be used once a day for a maximum of 14 consecutive days and can also be used up to 3 times a day.
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Q: How long should a patient wait to eat or drink after using LISTERINE® WHITENING® Pen?

A: For better results, avoid eating, drinking or smoking for 30 minutes after applying. If tooth sensitivity or gum irritation occurs, discontinue use and consult a dentist.
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Q: Is LISTERINE® WHITENING® Pen safe for a patient’s teeth?

A: Yes, LISTERINE® WHITENING® Pen is safe to apply to tooth enamel. The pen contains the same whitening ingredient used by most dentists. And, studies have shown no harmful effects on tooth enamel when used as directed.
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Q: Can LISTERINE® WHITENING® Pen be used with sensitive teeth or other dental conditions?

A: The gel in LISTERINE® WHITENING® Pen is safe for oral tissues. Temporary gum discomfort or tooth sensitivity may occur when using whitening products. If significant discomfort or sensitivity develops, discontinue use. If the patient has other dental conditions or a problem persists, consult a dentist.
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Q: Does LISTERINE® WHITENING® Pen cause tooth sensitivity?

A: The gel in LISTERINE® WHITENING® Pen is safe for oral tissues. Temporary gum discomfort or tooth sensitivity may occur when using whitening products. If significant discomfort or sensitivity develops, discontinue use. If the problem persists, consult a dentist.
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Q: Will use of LISTERINE® WHITENING® Pen damage a patients’ tooth enamel?

A: LISTERINE® WHITENING® Pen is safe to apply to tooth enamel.
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Q: Should people with any specific health conditions avoid using LISTERINE® WHITENING® Pen? If so, please explain.

A: LISTERINE® WHITENING® Pen is proven safe and effective. This product has not been tested in individuals with specific health conditions. If patients have any health concerns, consult a doctor.
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Q: Is it safe for women who are pregnant or nursing to LISTERINE® WHITENING® Pen?

A: This product has not been tested in pregnant or nursing women. If patients have any concerns, consult a doctor.
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Q: Where should I store LISTERINE® WHITENING® Pen?

A: Store LISTERINE® WHITENING® Pen in a cool, dry place at 68- 77°F.
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Q: Is LISTERINE® WHITENING® Pen tested and recommended by leading dentists?

A: A dentist led our research and testing, however we have not pursued any professional endorsements for the product. LISTERINE® WHITENING® Pen does not currently have any medical endorsements.
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Q: Does LISTERINE® WHITENING® Pen have the ADA Seal of Acceptance?

A: Currently, LISTERINE® WHITENING® Pen does not have the ADA Seal of Acceptance.
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LISTERINE® TOTAL CARE Anticavity Mouthwash

Q: Why are you replacing LISTERINE® TOOTH DEFENSE with LISTERINE® TOTAL CARE Anticavity Mouthwash?

A: As we learn more through our clinical and consumer research, we want to better educate consumers on the benefits that our fluoride rinse offers. Relaunching this product as LISTERINE® TOTAL CARE Anticavity Mouthwash provides this opportunity.
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Q: What benefits does LISTERINE® TOTAL CARE Anticavity Mouthwash provide?

A: LISTERINE® TOTAL CARE Anticavity Mouthwash helps prevent cavities, restores enamel, strengthens teeth, kills bad breath germs, freshens breath and fights unsightly plaque above the gum line.
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Q: What do you mean by “unsightly” plaque?

A: Consumers indicate a desire for a brighter looking smile and consider plaque to be unsightly.
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Q: Is LISTERINE® TOTAL CARE Anticavity Mouthwash indicated to reduce gingivitis?

A: No, LISTERINE® TOTAL CARE Anticavity Mouthwash is not indicated to fight or reduce gingivitis.
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Q: How is LISTERINE® TOTAL CARE Anticavity Mouthwash different from LISTERINE® Antiseptic?

A: LISTERINE® TOTAL CARE Anticavity Mouthwash is a fluoride rinse that helps prevent cavities, restores enamel, strengthen teeth, kills bad breath germs, freshens breath and fights unsightly plaque.

LISTERINE® Antiseptic helps reduce plaque and gingivitis and kills bacteria that cause plaque, gingivitis and bad breath.
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Q: Why is LISTERINE® TOTAL CARE Anticavity Mouthwash a twice-daily rather than a once-daily rinse?

A: LISTERINE® TOTAL CARE Anticavity Mouthwash was designed as a twice-daily rinse so that it would fit easily into a patient’s usual twice-daily oral care routine. In addition, the 0.0221% fluoride concentration used in LISTERINE® TOTAL CARE Anticavity Mouthwash provides the anticavity benefits when used twice daily. An added benefit for patients is fresher breath twice a day.
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Q: How does LISTERINE® TOTAL CARE Anticavity Mouthwash compare to other over-the-counter fluoride treatments?

A: In an in vitro study, LISTERINE® TOTAL CARE Anticavity Mouthwash was shown to have an enamel fluoride uptake level comparable to that of ACT® and Phos-Flur® rinses.
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Q: How much fluoride does LISTERINE® TOTAL CARE Anticavity Mouthwash contain?

A: LISTERINE® TOTAL CARE Anticavity Mouthwash contains 0.0221% sodium fluoride, which is equivalent to 0.01% of the fluoride ion (which is equal to 100 parts per million), especially formulated for twice-daily use.
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Q: Can children use LISTERINE® TOTAL CARE Anticavity Mouthwash?

A: LISTERINE® TOTAL CARE Anticavity Mouthwash is labeled for use by adults and children ages 12 and older. For children ages 6 and above, we recommend using LISTERINE® SMART RINSE™ Anticavity Fluoride Rinse.
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Q: Is LISTERINE® TOTAL CARE Anticavity Mouthwash safe for patients who have dental resins, composites or restorations?

A: Yes. When used as directed, LISTERINE® TOTAL CARE Anticavity Mouthwash can help protect the areas around the restorations from early stages of decay.
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Q: Does LISTERINE® TOTAL CARE Anticavity Mouthwash carry the ADA Seal of Acceptance?

A: No, we have not sought the ADA Seal of Acceptance at this time. However, as with all other LISTERINE® Antiseptic Products, there is the assurance of safety .
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