Listerine Mouthrinses Awarded the
Seal of Acceptance of the International Academy of Periodontology
IAP Seal Program Recognizes Oral Health Benefits

IAP Seal

Singapore, 2009– The International Academy of Periodontology (IAP) has awarded their Seal of Acceptance to Listerine Mouthrinses for helping to reduce gingivitis and the progression of periodontitis.

Established as a means to promote periodontics awareness worldwide, the seal program of the International Academy of Periodontology acknowledges oral care products that maximize periodontal health benefits. The current program is for the evaluation of over-the-counter (OTC) products but may be expanded to professional products in the future.

"We launched the IAP Seal of Acceptance as a means to recognize dental products that offer optimal benefits and to promote periodontal health among consumers and dental professionals worldwide," said Dr. Sebastian Ciancio, President, IAP. “We are very proud to award the first seal for a mouthrinse to Listerine. The products accepted were Listerine Original , Citrus, Freshburst, Coolmint, Vanilla and Tartar Control.

To be considered for the IAP's Seal of Acceptance, companies are encouraged to voluntarily submit OTC products for consideration. Recommended products must withstand demanding review by a global IAP committee of experts. The process includes review of objective data from clinical and/or laboratory studies that support the product's safety, effectiveness and promotional claims as well as ingredient lists, approved product packaging and labeling and other pertinent product information.

To learn more about the International Academy of Periodontology's (IAP) seal program, visit www.perioiap.org.

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