Patient Profiles

If you're tired of hearing excuses...

...click on one of the 4 patient types below, and learn new strategies to help you educate patients who have these common excuses for why they don't brush, floss, and rinse regularly.


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Skeptical Patient

"All mouthrinses are basically the same, I use whatever is on sale."

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Too-Busy Patient

"I don't need to floss or rinse, besides I'm way too busy."

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Just Fine Patient

"I've always gotten good checkups, why start rinsing now?"

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The individuals depicted here are models and do not necessarily use LISTERINE® Antiseptic, are not real patients, and do not necessarily have dental problems.

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COOL MINT® LISTERINE® Antiseptic has earned the ADA Seal of Acceptance.

© McNEIL-PPC, Inc. 2006-2012. All rights reserved. This site is published by Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc., which is solely responsible for its contents. This Web site is intended for visitors from the United States. Site last updated: February 23, 2012 Questions or comments? Call 1-866-948-6883.

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